VP Digital Marketing

eMed • Full-time • Miami, FL, US • 1m ago

Vice President, Digital Marketing

Location: SheMed HQ, Miami, FL 33132

Department: Marketing

Reports To: CEO & Co-Founder

Position Overview

SheMed is seeking an experienced, data-driven Vice President of Digital Marketing to lead and scale our performance marketing and digital acquisition efforts. This executive will own the strategy and execution of all D2C digital channels to drive customer acquisition, activation, and retention. The ideal candidate will bring a proven track record of building and scaling high-ROI marketing campaigns across paid media, organic growth, lifecycle marketing, and analytics.

Key Responsibilities

Lead SheMed’s digital marketing strategy and execution across all performance channels including paid search, social, display, affiliate, SEO, influencer, and email/SMS marketing.
Develop and manage a comprehensive acquisition and retention strategy to drive customer growth, reduce CPA, and improve LTV.
Oversee campaign planning, media buying, budget allocation, and performance optimization across platforms such as Google, Meta, TikTok, YouTube, LinkedIn, and programmatic display.
Build and mentor a high-performing digital marketing team, managing in-house talent and agency/vendor partnerships.
Implement rigorous A/B testing and conversion rate optimization strategies across landing pages, funnels, and messaging.
Partner with Product, Engineering, and Analytics teams to ensure seamless tracking, attribution, and reporting across the customer journey.
Own KPIs including CAC, ROAS, LTV:CAC ratio, conversion rates, and retention metrics.
Monitor competitive landscape, emerging channels, and consumer trends to identify new growth opportunities.
Drive brand consistency and innovation across all digital touchpoints, ensuring alignment with overall business goals and brand guidelines.

Qualifications

10+ years of progressive digital marketing experience, with at least 5 years in a leadership role managing D2C performance marketing at scale.
Proven success scaling digital acquisition and retention strategies in a high-growth environment (healthcare, wellness, or consumer tech a plus).
Deep expertise in paid media buying, tracking and attribution (GA4, Google Tag Manager, UTM frameworks, etc.).
Strong analytical mindset with advanced proficiency in marketing analytics, budgeting, forecasting, and reporting tools.
Experience managing multi-million-dollar annual marketing budgets and delivering efficient ROI.
Demonstrated ability to lead cross-functional initiatives, develop and coach teams, and communicate effectively at the executive level.
Passion for digital health, innovation, and consumer-centric marketing.

Why Join SheMed

Be part of a mission-driven company transforming how people access and experience healthcare.
Drive measurable impact through cutting-edge digital strategies that directly improve lives.
Collaborate with a world-class leadership team in a fast-paced, high-growth environment.