Roster manages hiring for the top creators, and the Ha Sistesr are currently hiring a CEO.
About The Ha Sisters
The Ha Sisters is the parent entity of creators Evelyn Ha, Erica Ha, and Emily Ha—three sisters renowned for their hilarious, relatable lifestyle content. With billions of views across YouTube, TikTok, and Instagram, they’ve built a global fanbase and a thriving business. The Ha Sisters generates millions of dollars annually through ad earnings and brand partnerships, primarily in skincare and beauty, with immense potential to scale further.
Each sister has their own channels:
- Evelyn's YouTube
- Erica's YouTube
- Emily's YouTube
- Evelyn's TikTok
- Erica's TikTok
- Emily's TikTok
About the Opportunity
The Ha Sisters is at a pivotal moment. With an audience of millions and a proven revenue model, the company is seeking a Chief Executive Officer (CEO) to lead its next phase of growth. This is a rare opportunity to join a creator-first business with a clear path to achieving 8-figure annual revenue. The CEO will play a critical role in shaping the future of The Ha Sisters by:
- Transitioning to In-House Operations: Oversee the shift from external agency management to an in-house team dedicated to the creators’ long-term vision and goals. This includes refining strategies for managing brand partnerships, sourcing, and negotiating high-value deals.
- Developing and Executing a Strategic Vision: Collaborate with Evelyn and her sisters to craft and articulate a cohesive vision for the business, encompassing content creation, brand development, and operational excellence.
- Driving D2C Brand Development: Spearhead the launch of a direct-to-consumer beauty brand (working title: “HaHa”), leveraging the sisters’ influence and audience insights to create a category-defining product.
- Expanding Content Verticals: Guide the creators as they expand into new content formats, including launching a podcast that leverages their unique age dynamics and explores themes of family, sisterhood, and gossip.
- Globalizing the Brand: Explore opportunities to localize content through dubbing and reach international markets, particularly in high-potential regions such as India, the Philippines, and Singapore.
- Building Operational Excellence: Establish efficient workflows for accounting, tax management, and business operations. Ensure all aspects of the business are streamlined and scalable.
- Recruiting and Leading a Team: Build and manage a small, agile team to support the operational and creative needs of the business. Ensure alignment with the creators’ brand identity and goals.
Who You Are
- Entrepreneurial: You’ve been a founder or held a leadership role in a startup. Even if your company didn’t succeed, you have the grit and resourcefulness that comes with building something from the ground up.
- Creator Economy Expert: Ideally, you have experience working in the creator economy or digital content space. You understand the unique challenges and opportunities of a creator-first business.
- Scrappy and Resourceful: You thrive in dynamic environments and have a “get-it-done” attitude. You’re adept at managing limited resources to achieve outsized results.
- Visionary Operator: You can think big and act decisively. You’re as comfortable brainstorming high-level strategy as you are rolling up your sleeves to execute.
If you're shortlisted, we'll send you an email for the next step and we'll personally help you flag your profile to the creator.
About Roster
Roster is a platform that helps match creators with talent with specific experience in the social media industry. We don't take a cut of your earnings and are already home to thousands of creatives who have found full-time and freelance opportunities through our platform.
