Company Description
Ubie is a leading digital health company transforming how people access healthcare. Our cutting-edge AI, developed by a physician and an AI engineer, powers a symptom checker used by over 12 million patients monthly. This innovative tool provides personalized healthcare information and navigation, empowering patients to make informed decisions about their care. We also offer B2B solutions that help pharma marketers more accurately find and accelerate time to treatment for patients, and improve efficiency for 1,900+ provider organizations.
With $90M in Series D funding from investors such as Google and IDEO, Ubie is rapidly expanding its global footprint with offices in New York, Tokyo, Singapore, and Pune. We are a passionate team united by our mission to make healthcare more accessible and affordable for everyone.
We’re Hiring!
Ubie is seeking a highly motivated and experienced Head of Marketing to spearhead our marketing efforts in the US. This role will focus on driving B2C user acquisition (70%) and generating B2B leads (30%) within the pharma marketing and agency sectors. This is a high-impact position reporting directly to the US CEO, offering the opportunity to shape our marketing strategy and contribute significantly to the growth trajectory of Ubie and your own career.
Responsibilities
- B2C Growth (70%)
- Develop and execute data-driven customer acquisition strategies to increase monthly active users (MAU) across key channels, including social, SEO and content marketing.
- Develop and execute end-to-end consumer marketing campaigns to drive adoption and engagement.
- Collaborate with the design team to create compelling B2C content, including blog posts, infographics, social media assets, website copy, and video content that educates and engages target audiences.
- Monitor and analyze user behavior metrics to inform marketing strategy
- Stay informed about the latest digital marketing trends and best practices, particularly in the health and wellness space.
- B2B Lead Generation (30%)
- Develop and execute targeted marketing campaigns to generate qualified leads from pharma marketing and agency sectors, focusing on their specific needs and challenges.
- Collaborate with the sales team to define target audience segments and develop effective lead nurturing strategies.
- Create compelling B2B marketing collateral, including white papers, case studies, webinars, and presentations, showcasing Ubie's value proposition for potential partners.
- Manage and optimize the lead generation funnel, leveraging marketing automation tools to improve efficiency and conversion rates.
- Track and report on key B2B pipeline metrics, including lead volume, conversion rates, and deal closure rates.
- Directly talk to our customers to understand what their problems are.
- Define our product’s value proposition and express it to the stakeholders.
- Marketing Leadership
- Define and own marketing KPIs and budget across channels
- Engage external contractors as needed to support initiatives
- Speak to users directly to understand their problems deeply.
- Refine our product’s value proposition and express it to the stakeholders.
- Identify and evaluate new marketing channels and growth opportunities, staying ahead of the curve in the evolving digital landscape.
- Track key performance indicators and demonstrate the impact of marketing activities.
- Collaborate effectively with cross-functional teams, including product, sales, and engineering, to ensure alignment and achieve shared goals.
Required Qualifications
- 4+ years of relevant digital marketing experience, with a proven track record of success in driving user acquisition and lead generation in both B2C and B2B environments.
- Strong understanding of growth hacking methodologies and experience with rapid experimentation across various marketing channels.
- Expert knowledge of organic and paid social, SEO, SEM, content marketing, and email marketing.
- Experience working in a high-growth startup environment, technology companies or entrepreneurial/intrapreneurial experience
Preferred Qualifications
- Experience in health tech industry
- Experience marketing to patients and pharma marketers
- Experience in budget planning and resource allocation
What We Provide:
- Competitive cash compensation and equity options package in a high growth organization
- Comprehensive benefits package, including medical, dental, and vision insurance.
- Generous PTO policy (20 days) and 60 days of parental leave.
- Flexible work environment with a hybrid model (up to 3 days per week in SoHo, NY office)
- Opportunities for professional development and career growth.
- A collaborative and supportive culture that values innovation, learning, and ownership.
How To Apply
We're searching for a passionate individual to join our team! The best way to stand out as an applicant is to submit your application via email to sanjeev.menon@ubiehealth.com. Your application should include a CV and short note (no more than 2 paragraphs) about why you're drawn to Ubie and what makes you great for this role.
We can't wait to meet you!
- Ubie's US base salary range for this full-time position is $120,000 - $185,000 plus equity + benefits. Our salary range is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We are committed to recruit, hire and promote applicants without regard for race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.
