Program Manager – Behavior Change and Public Health Communications

Blueprint Creative Group • Full-time • Boston, MA, US • 2w ago

**You must be Massachusetts-based. Direct emails will be ignored and disqualified.**

About Us:

Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.

Position Overview:

Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).

We offer remote with hybrid/in-office flexibility.

What You’ll Do

Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met
Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix
Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists
Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions
Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake

What You Bring

7+ years managing large public health or safety campaigns for government, community organizations, or agency clients
Demonstrated success reducing risk behaviors or improving health outcomes
Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles
Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience
Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus)
Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued