Position Overview
Bicara Therapeutics is seeking a Director of Market Development to lead early commercial efforts for our lead oncology asset, Ficerafusp alfa. This role will be responsible for preparing the external environment, including disease awareness, stakeholder readiness, and engagement strategy. The ideal candidate brings a strong foundation in marketing, with experience in early commercial strategy, digital and omnichannel engagement, and stakeholder activation in oncology.
We are ideally seeking Massachusetts-based candidates who are able to work a hybrid schedule that includes 3 days per week in our Boston office.
Key Responsibilities
- Develop and execute strategies to prepare the market during pre-launch, including disease education, stakeholder mapping, and audience segmentation across patients, providers, and institutions.
- Develop and manage unbranded disease education efforts and digital content platforms to elevate awareness and build pre-commercial presence.
- Partner with Medical Affairs to support early KOL identification and engagement plans; contribute to advocacy and thought leader strategies in alignment with brand objectives.
- Design and implement innovative, data-informed engagement approaches, leveraging digital platforms, omnichannel campaigns, and non-personal promotion to reach key audiences pre-launch.
- Lead the definition of the patient journey, map treatment decision points, and identify barriers to diagnosis, treatment initiation, and access.
- Collaborate closely with Medical, Clinical Development, R&D, Investor Relations, Access, and Insights to ensure alignment on pre-launch priorities, messaging groundwork, and value communication.
- Provide insights on evolving market dynamics, stakeholder needs, and emerging engagement models to guide commercial planning and readiness.
Qualifications
- Bachelor’s degree in Life Sciences, Business, or Marketing; MBA or advanced degree preferred
- 7–10+ years of experience in biopharma commercial roles, with at least 5 in oncology
- Experience in early-stage commercial strategy, ideally leading up to or including product launch
- Background in product marketing, digital engagement, or omnichannel executionstrongly preferred
- Demonstrated ability to develop strategic campaigns across digital, unbranded, and scientific platforms
- Proven cross-functional collaborator, with strong communication and project leadership skills
- Experience with stakeholder segmentation, KOL engagement, and patient advocacy strategy
- Agile, entrepreneurial mindset suited to a high-growth, fast-paced biotech environment
Company Overview
Bicara Therapeutics is a clinical-stage biopharmaceutical company committed to bringing transformative bifunctional therapies to patients with solid tumors. Bicara’s lead program, ficerafusp alfa, is a bifunctional antibody that combines two clinically validated targets, an epidermal growth factor receptor (EGFR) directed monoclonal antibody with a domain that binds to human transforming growth factor beta (TGF-β). Through this dual-targeting mechanism, ficerafusp alfa has the potential to exert potent anti-tumor activity by simultaneously blocking both cancer cell-intrinsic EGFR survival and proliferation, as well as the immunosuppressive TGF-β signaling within the tumor microenvironment. Ficerafusp alfa is being developed in head and neck squamous cell carcinoma, where there remains a significant unmet need, as well as other solid tumor types. For more information, please visit www.bicara.com or follow us on LinkedIn or X.
Here at Bicara, we believe in building diverse teams and cultivating a culture where all voices are included. We encourage people from all backgrounds to apply.
Bicara Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
