About the Company: Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2015. We’re mostly known for pioneering the tech accessories market with our fashionable phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide! Please visit our Instagram at @velvetcaviar and our website, velvetcaviar.com to gain a clearer understanding of the brand and product line.
About the Role: Velvet Caviar is seeking a Social Media Manager to own and evolve our multi-channel social presence, engaging our 1,200,000 followers, and driving brand growth through innovative content and strategy. You’ll play a key role in marketing as your work will improve the brand’s appeal and attract new customers. The ideal candidate is creative, passionate, a strong multi-tasker, and a great team player. This is a great opportunity to join a successful brand with a lot of growth opportunities.
Responsibilities:
- Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & velvetcaviar.com promotions that align with the brand’s seasonal objectives
- Execute content planning and creation for social (briefing global studio, outsourcing to freelancers, sourcing UGC, copywriting)
- Publish daily content on social media channels (Instagram, TikTok, Facebook, etc)
- Assist the Creative Director on set with social shoots and set preparation
- Lead team meetings for bi-weekly social media content strategy brainstorms
- Manage the community management team to build and nurture the social community
- Create short-form, of-the-moment content for Instagram, TikTok, and Social Ads
- Provide on-site social coverage at events (e.g. brand and press events, etc)
- Create and manage paid social campaigns to amplify brand new product drops (2-3x month)
- Lead brand partnerships for social media giveaways (1x month) and email subscriber acquisition
- Create briefs for creator content and ad hoc product promotions
- Report on monthly social media performance and analysis
- Administrate monthly budget tracking and invoice submissions
- Deliver social media guidelines and best practices
- Monitor trends in social media tools, applications, channels, design, and strategy
Qualifications:
- 4+ years of social media and/or influencer relations/strategy experience
- 1+ years of iPhone photography/videography experience
- Bachelor’s degree in Marketing or a relevant major
- Deep understanding of social channels, tactics, and paid social media tactics
- Strong communication and copywriting skills
- Experience working in a fast-paced environment with the ability to manage multiple projects with tight timelines
- Portfolio of Photos or Videos produced for social media
- Experience in sustaining product interest through creative tactics
- Team player who is excited for an opportunity to learn and thrive within a fast-growing company
- Experience with analytics and measurement evaluation being able to turn evaluation into plan optimization
- Extremely proficient in Google Suite, Google Analytics, Facebook Business Manager, familiar with Adobe Creative Suite, Monday, and social/ influencer tools
- Detailed, organized, and analytical skillset
- Entrepreneurial; ability to drive forward with goals independently
- Strong ability to develop and build cooperative working relationships and collaborate with all levels of the organization
Pay range and compensation package: Competitive salary with bonuses
Equal Opportunity Statement: Velvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
