About Killer Brownie®

Killer Brownie® is a premium brownie brand renowned for its indulgent, layered desserts. Originating in Dayton, Ohio, the company has built a strong reputation for crafting decadent, multi-layered brownies that are as visually stunning as they are delicious. Killer Brownie’s mission is to unleash creativity and spark joy through each killer bite.

We have always been confident in who we are as a company. At KB, we don’t take ourselves too seriously, but we DO take our brownies very seriously! We are loving, creative people who craft an incredible product that brings our customers joy. As Killer Brownie® steps into the future, we want our customers to embrace the Live a Little™ mentality— enjoying every bite of a Killer Brownie® without hesitation, guilt, or apology.

Killer Brownie, along with King’s Hawaiian and Grillo’s Pickles is part of the Irresistible Foods Group (IFG) family of brands. With deep CPG expertise and a centralized sales force, Killer Brownie partners with IFG Sales to fuel growth.

The Role:

You’ll lead the development and execution of our marketing strategy, building awareness, igniting engagement, and driving sales. You'll lead a small but mighty team and work cross-functionally with sales, product development, and leadership to make sure the world knows exactly what makes a Killer Brownie®... killer.

Here’s What You’ll Do:

Brand Strategy:

· Ensure the strategic direction for the brand ladders back to the overall business goals and objectives

· Ensure every touchpoint—from website to social feeds to packaging—is consistent with the brand strategy

Marketing Execution Strategy:

· Translate company strategies into actionable marketing strategies and plans

· Identify opportunities and drive growth of the business through the marketing team and their capabilities

· Spearhead consumer insights strategy to drive brand campaigns including targeting, messaging, and product development (in partnership with innovation team)

· Track performance across campaigns and channels, leveraging insights to refine strategies, optimize spend, and fuel growth

· Act as innovation partner - Collaborate with innovation team on naming, launch strategy, and GTM plans for new flavor drops and limited time offers

· Act as omnichannel partner – Collaborate with IFG sales to ensure the omnichannel marketing strategy is aligned with the Killer Brownie business strategy

People Strategy:

· Uncover the strengths of each team member and have a strong understanding of how those strengths work together to create the most killer Marketing team

· Actively work with each marketing team member to understand their career goals and provide development opportunities which may help them achieve those goals

· Maintain a positive and collaborate Marketing team culture

· Continue to build and grow Marketing team capabilities, including identifying and developing potential future marketing leaders

Business Strategy:

· Serve as a Leadership Team member, working with the Leadership Team to help define business strategy and goals and drive overall business growth

· Manage the efficient and effective deployment of the Marketing Budget and its impact on the business P&L

· Work cross-functionally to ensure marketing is supporting the business needs and goals, especially IFG Sales, in addition to meeting client and consumer needs

· Develop relationships with marketing (and other functional assets) across the IFG ecosystem to support Killer Brownie marketing strategy

Here’s What You Should Have:

· 7+ years in marketing, with at least 3 years in a leadership or director-level role—CPG, food/beverage, or DTC brand experience preferred

· Killer creative instincts with a strong understanding of brand building, storytelling, and digital-first marketing

· Experience developing and managing teams, agencies, and budgets

· The ability to thrive in a fast-paced, growth-stage environment—willing to roll up your sleeves one day and present to the board the next

· Strategic, analytical, and critical thinking skills with a propensity for action

Besides traditional benefits (of course!), we also offer these killer perks:

· Health & wellness reimbursements and stipends

· Monthly and milestone recognitions

· And of course, FREE KILLER BROWNIES!!!

This role will report directly to our Chief Executive Officer.

Location: This position will work out of our office in Miamisburg, OH at least 2 to 3 days a week. We highly value our in-person together time, especially at the senior leadership levels.

Killer Brownie® is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We believe in the value of diverse perspectives and experiences and strive to foster a workplace where everyone feels respected and valued.

Killer Brownie®

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