Head of Marketing

Location: Remote | Full-Time

At Jona, we’re transforming how clinicians and consumers understand and optimize their gut microbiome. Our AI-powered platform decodes complex microbiome data and translates it into actionable insights—supporting better outcomes, stronger immunity, and longer healthspans.

We’re looking for a seasoned marketing leader to join our executive team and shape the future of a category-defining health tech company. This role will oversee all aspects of marketing—from strategy to execution—across both enterprise and consumer audiences.

What You’ll Do

Lead the development and execution of Jona’s full-funnel marketing strategy—brand, growth, and retention—across B2B (clinicians, health systems, employers) and DTC
Build and scale a high-performing marketing team, starting hands-on and growing with the business
Drive Jona’s positioning as a trusted, science-led brand that defines a new category in personalized, preventative health
Oversee core marketing functions, including:
Brand & Messaging: Define and evolve our visual and verbal identity to stand out and build trust
Growth & Acquisition: Manage paid channels, SEO, analytics, and conversion optimization to drive demand and engagement
Lifecycle Marketing & CRM: Design and optimize journeys that nurture leads and deepen relationships
Content & Thought Leadership: Produce educational, clinical, and inspirational content across formats and channels
Product Marketing: Launch new products and features with clear messaging, positioning, and go-to-market support
PR & Communications: Build our presence across earned, owned, and shared media to elevate Jona’s voice
Partner closely with Sales to generate pipeline, shorten sales cycles, and bring compelling campaigns to market for strategic buyers
Develop our DTC growth engine across paid, organic, and referral channels, with a focus on acquisition and retention
Contribute as a core member of Jona’s leadership team—bringing marketing insight to company strategy and cross-functional collaboration

What You Bring

15+ years of marketing experience across B2B and consumer audiences, with a strong track record in both
Leadership experience at a fast-growing startup, ideally in digital health, diagnostics, or health tech
Deep collaboration with Sales, with a focus on marketing-sourced pipeline and revenue contribution
Expertise across multiple marketing domains (brand, growth, lifecycle, content, product marketing, PR)
Ability to toggle between big-picture strategy and hands-on execution in a fast-paced, evolving environment
Exceptional storytelling, communication, and analytical skills
A passion for reinventing how people understand, manage, and improve their health

Why Join Jona

Make a Mark: Lead marketing at a mission-driven, science-backed startup with massive potential
Grow with Us: Help shape our go-to-market approach and build a best-in-class team
Competitive Compensation: Includes salary and meaningful equity
Full Benefits: Medical, dental, vision, and more

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Head of Marketing