Position Title: Marketing Lead

Location: Charlotte, North Carolina (On-Site)

Overview

Join our dynamic team as a Marketing Lead, where your passion for fitness, health, and wellness will drive innovative digital marketing initiatives. Based in Charlotte, NC, this pivotal role focuses on building influential partnerships and executing strategic marketing campaigns to enhance brand engagement and visibility.

Key Responsibilities

Drive ambassador and influencer partnerships by identifying, recruiting, and maintaining relationships to align with our marketing objectives and brand ethos.
Strategically plan and execute comprehensive marketing campaigns, including the creation of engaging content and monitoring performance metrics.
Collaborate with ambassadors to produce authentic content that resonates with our target demographic.
Integrate digital marketing strategies encompassing SEO, SEM, email marketing, and paid social media initiatives.
Manage and cultivate our social media presence, ensuring consistent communication and engagement with the community.
Analyze campaign performance, providing insights to refine future marketing approaches.
Foster cross-departmental collaboration with marketing, social media, and sales teams to ensure cohesive influencer initiatives.
Stay informed on industry trends, competitor actions, and emerging marketing strategies to keep our brand at the forefront.
Ensure compliance with legal and brand guidelines across all influencer partnerships and campaigns.

Required Skills

2-5 years of experience in marketing, digital marketing, or a related discipline, particularly within the fitness, health and wellness, or athleisure sectors.
Proven expertise in managing digital campaigns, including SEO, SEM, email marketing, and social media advertising.
Strong comprehension of social media dynamics and engagement strategies.
A creative mindset to conceive innovative campaigns that attract and retain customers.
Analytical skills to evaluate performance metrics and optimize marketing strategies.
Demonstrated ability to build and maintain relationships with influencers, agencies, and key stakeholders.
Excellent communication and project management skills to effectively oversee multiple initiatives.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a relevant field.
A genuine passion for health, nutrition, and overall wellness.

Career Growth Opportunities

Embark on a rewarding career path within a fast-growing industry committed to health and wellness. This role offers the chance to lead impactful marketing campaigns and engage with a network of professionals in a collaborative environment.

Company Culture And Values

Become part of a vibrant, fast-paced team that values innovation, creativity, and collaboration. Our culture promotes personal and professional growth while making a meaningful impact in the health and wellness sector.

To Apply

If you are ready to elevate your marketing career with us, please submit your resume, cover letter, and a portfolio showcasing your previous influencer marketing initiatives. We look forward to discovering how you can contribute to our thriving brand!

We are an equal opportunity employer and welcome applications from individuals of all backgrounds.

Employment Type: Full-Time

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Lead Marketing Digital for Health and Wellness