The Senior Director of Marketing is responsible for Marketing, Branding, Product Management, Advertising, and Promotional activities for StimLabs. The Senior Director works with cross-functional teams to execute product marketing plans, including demand generation, portfolio management, marketing campaigns, digital marketing, communication, and creative plans. The Senior Director will also have involvement in upstream marketing activities such as VOC and collaboration with R&D on pipeline activities.
Responsibilities
- Responsible for downstream and upstream marketing activities and the development of team members
- Develop in-depth knowledge of StimLabs’ markets and products
- Develop marketing plan and KPIs to drive and evaluate upstream and downstream marketing performance
- Plan and implement cohesive marketing campaigns, in a timely manner, that drive demand and leads, support sales efforts and improve brand awareness and engagement
- Build marketing campaigns across multiple sites of care
- Drive the development of a digital platform across multiple channels
- Establish processes and metrics to measure and report routinely on marketing initiatives
- Responsible for development of strong product and educational/clinical content and owning the messaging of value proposition
- Support KOL development, increasing educational programs and content
- Manage team through market research including Key Opinion Leader, Voice of Customer, and competitive intelligence activities
- Use quantitative and qualitative insights to influence marketing strategy and develop executional tactics;
- Support pipeline development strategy and new product development stage gates in collaboration with R&D
- Responsible for a high level of collaboration with the Operations, and Sales teams, on sales enablement needs, data and training;
- Implement plans by working cross-functionally (Sales, Market Access, R&D, Compliance, Regulatory, and Legal), gaining their buy-in and support
- Support CRM implementation across the commercial team
- Support strategic marketing activities such as executive presentations, market assessments, and other analysis
- Manage team through conference/trade show exhibits and corresponding tactics
- Manage a team that maintains corporate imaging and branding standards; ensure consistency of content, messaging and look-and-feel with company positioning and branding
- Manage vendor relationships, timelines, and budgets
Skills
- Creative thinker who possesses exceptional verbal, written and diplomacy skills
- Effective organizational skills and ability to exceed tight deadlines in a dynamic environment of competing and changing priorities
- Team player who can incorporate input from various functions and generate consensus
- Full product launch lifecycle experience
- At least 7 years managing marketing/product managers
- At least 7 years of experience in medical device, with wound care experience preferred
- Experience with digital marketing, marketing automation, and CRM tools
- Excellent MS Office skills
- Experience with project management / workflow tools such as Wrike preferred
- Strong quantitative and analytical skills preferred
- Bachelors degree in Marketing or related field
StimLabs was founded in 2015 with a desire to advance the state of regenerative medicine. In pursuit of this goal, StimLabs has gathered exceptional scientific and clinical minds to develop and commercialize new bioactive technologies. While current technologies in medical devices, pharmaceuticals, and tissue banking provide useful products, StimLabs believes in the untapped synergy at the intersection of these independent domains. In the first steps towards this vision, StimLabs has launched a suite of next-generation amniotic-derived products. The success of these initial offerings has created a foundation on which StimLabs will continue building the future of regenerative medicine.
