Job Title: Product Marketing Manager (Healthcare Data Interoperability)
📍 Location: Livermore, CA (100% Onsite)
💵 Pay Range: $47-$62/hour (W2)
🕒 Schedule: Monday-Friday, 8:00 a.m. - 5:00 p.m.
✈️ Travel Requirement: 25-30%
📅 Start Date: ASAP upon completion of screening
Position Overview
We are seeking a Product Marketing Manager to lead the go-to-market strategy for our next-generation interoperability solution designed to streamline clinical workflows and improve data connectivity for healthcare providers.
The ideal candidate will bring strong experience in healthcare digital solutions, EHR/EMR systems, or connected medical technologies, with a deep understanding of the decision-making ecosystem within hospital and healthcare IT environments.
This position requires a strategic thinker with proven product marketing experience, strong cross-functional collaboration skills, and the ability to translate complex technical capabilities into clear, compelling value propositions for physicians, administrators, and healthcare IT stakeholders.
Key Responsibilities
Go-to-Market Strategy
- Define and execute the go-to-market strategy for the interoperability solution.
- Map the customer journey and develop communication strategies tailored to physicians, administrators, and healthcare IT professionals.
- Design and execute promotional campaigns, sales collateral, and digital content that resonate with target audiences.
- Partner with Key Opinion Leaders (KOLs) to gather market insights and drive product adoption.
- Collaborate with Professional Education, Medical Affairs, and Public Affairs to build influencer programs and thought leadership content.
Commercial Support and Tracking
- Partner with commercial teams to develop lead generation strategies and follow-up plans.
- Coordinate with Commercial Excellence to assess market share performance and adjust tactics as needed.
- Serve as the product subject matter expert—supporting sales demos, troubleshooting, and field enablement.
- Manage conference participation, develop symposia presentations, and build relationships with KOLs to strengthen customer engagement.
Business Development and Market Analysis
- Monitor emerging trends in healthcare technology, data management, and analytics, identifying opportunities for innovation and differentiation.
- Lead efforts to identify and implement technologies that accelerate process transformation for healthcare customers.
- Gather customer insights through field visits, voice-of-customer initiatives, and collaboration with sales teams.
- Evaluate market dynamics and competitive activity to shape future product strategy and feature development.
- Act as the strategic SME across internal teams, providing vision and alignment to drive adoption and growth.
Required Qualifications
- Bachelor’s degree in Business, Life Sciences, Engineering, or a related field (or equivalent combination of education and experience).
- Minimum 5 years of marketing experience in medical device or healthcare software industries.
- Proven success developing and executing strategic business and marketing plans.
- Demonstrated ability to lead cross-functional initiatives and collaborate across commercial, technical, and medical teams.
- Experience managing Key Opinion Leader (KOL) relationships and programs.
- Strong presentation, communication, and analytical skills with proficiency in Microsoft Excel, Word, and PowerPoint.
- Exceptional organizational and prioritization skills with strong attention to detail.
Preferred Qualifications
- Experience with EHR/EMR systems or other healthcare interoperability platforms.
- Background in digital product marketing within a large medical device or healthcare software company.
- Candidates from digital health or healthcare app environments are encouraged to apply, even without traditional med device experience.
- Experience in SaaS or data interoperability within healthcare settings.
- Proven ability to manage multiple projects simultaneously in a fast-paced, high-visibility environment.
- Strong curiosity, creativity, and empathy for the customer experience.
- Ability to quickly learn complex technical solutions and communicate their value to both technical and non-technical audiences.
Additional Information
This role requires a blend of strategic marketing expertise, technical understanding, and customer empathy. Candidates experienced in non-connected, non-digital medical products may not be a strong fit, as the position focuses on digital health solutions and connected care systems.
If you’re passionate about advancing healthcare interoperability and enabling smarter, more connected care delivery, we encourage you to apply.
