400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
About Flo
Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We're on a mission to build a better future for female health - and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem.
The Role
We’re looking for a freelance content creator/producer based on the US East Coast to shape women’s health and wellness storytelling
for 40+ audiences. This person will collaborate with creators, medical experts, and production teams to bring educational and lifestyle content to life.
Key Responsibilities
- Educational Storytelling: Transform perimenopause and health-related insights into snackable, trustworthy content that builds awareness, supports education, and strengthens community trust.
- Product Storytelling: Develop content that explains Flo’s features and product value in ways that feel approachable and relevant to a 40+ audience.
- Community Management: Lead engagement strategies — replying to comments, participating in outbound conversations.
- Production Leadership: Manage creators, spokespersons, and freelance editors/videographers, ensuring high-quality and consistent delivery.
- Collaboration: Work with Flo’s internal teams to align social content with brand and product priorities while staying audience-first.
- Analytics & Iteration: Track performance, gather feedback, and optimize content based on learnings.
Profile We’re Looking For
- US-based (East Coast)
- Experience growing social accounts with content that resonates with 40+ audiences.
- Proven ability to translate medical/product topics into accessible, engaging storytelling.
- Comfortable managing other creators and production workflows (briefing editors, creators, videographers, running shoots) when needed.
- Has an established network of freelance editors, videographers, and creative collaborators.
- Experience in filming and producing content independently.
- Independent, proactive, and comfortable working in a fast-paced, test-and-learn environment.
- Connections with or knowledge of KOLs and trusted experts relevant to 40+ audiences.
- Experience with perimenopause, menopause, or health & wellness content is a strong plus.
Contract Details
- Freelance, 40 hours per week, 3 months required. Likely to be extended.
- Remote, East Coast US preferred.
- Compensation starting at $400 day rate based on experience and project scope.
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You'll Get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
