At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
Vice President of Brand Strategy & Planning
Cartier │ New York
Main Purpose
Reporting to the Chief Marketing Officer, the Vice President of Brand Strategy & Planning will play a critical role in providing strategic direction and support to the Cartier organization in North America. They will be accountable for leading the strategic development of key cross-functional projects for the region, including the North America Market Action Plan, while also elevating data-based insights and decision making across all Marketing and Communications topics.
The VP of Brand Strategy & Planning will oversee a department structured around two core pillars:
- The Strategic Planning team supports brand strategy and acts as consultants to the organization in planning, coordinating and animating strategic projects for the region.
- The Brand Performance team who leads transformation across analysis and reporting, MarCom budget management and cross[1]functional performance projects.
Key Responsibilities
- Regional Brand Strategy Design & Activation
- Partner with the CMO of Cartier North America in the development, conceptualization and formalization of the regional Brand strategy in close collaboration with all internal stakeholders.
- Ensures successful design and implementation of key brand strategies defined by the North America ExCo and ensures objectives & KPIs are clearly defined and monitored.
- Articulates and co-constructs holistic activations in co-ownership with experts within the organization.
- Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization.
- Leads with their team the 360 strategic project orchestration for North America inclusive of Product, Branding, and corporate initiatives, and partners closely with Commercial, Network, and Client teams.
- Understands and removes any barriers to executing the Brand strategy, for example: organizational structure, talent, culture, resources, etc.
- Accountable for leading the Cartier North America annual Market Action Plan process from concept to implementation II. Brand Performance & Analysis.
- Ensures the development of effective, relevant and cohesive Brand KPI frameworks that capture all key strategic initiatives.
- Plays a critical role in defining opportunities for business and brand growth through data-based insights and analysis around market data, sales figures, collections performance, market share and clients’ behavior.
- Oversees Communication budget allocation, coordination and supervision, in close collaboration with each department stakeholders.
- Ensures campaign ROI measurement and takeaways by partnering with all internal stakeholders locally and globally.
- Builds up the MarCom teams’ capabilities pertaining to in-depth data analysis by promoting and implementing new tools and dashboards in a continuous improvement mindset III. Team Development & Leadership.
- Leads by example and nurture strong relationships with key corporate stakeholders, acting as a trusted advisor and strategic partner.
- Provides leadership to inspire, empower and engage the Brand Strategy & Planning team to achieve key objectives through teamwork and strive for excellence.
- Leads the Brand Strategy & Planning team to ensure synergies among processes and ways of working and improve collaboration across all corporate departments.
- Grows talent and team by modeling effective performance and development feedback, attracting and retaining talent and participating in building effective succession plans for MarCom talents.
Qualifications
- Master’s degree in marketing or business administration preferred.
- 15+ years senior executive level experience in a multinational organization.
- Deep understanding of the luxury environment, the client journey and historic brand management.
- Exceptional leadership, interpersonal, analytical and organizational skills.
- Ability to work strategically and collaboratively across departments.
- Strong ability to see the big picture combined with a pragmatic approach to delivery.
- High level of integrity and reliability with a strong sense of urgency and results-orientation, with a track record for delivering to plan.
- High curiosity and desire to seek out new trends and best practices.
- Digital mindset and ability to encourage others to adapt to new technologies and trends.
WE OFFER
We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range: $240,000 to $310,000 plus incentives.
Please note, salaries will be negotiated based on relevant skills and experience.
