POSITION SUMMARY
Reporting to the Practice Engagement Department, the Clinical Account Manager provides remote diagnostic services to eye care providers and their patients through connected artificial intelligence-enabled patient home-use digital health devices for early detection and monitoring of retinal diseases. This position aspires to change the standard of care by presenting and implementing remote diagnostic services and forming provider to provider partnerships between the Notal Vision Monitoring Center and ophthalmic practices including retina, comprehensive ophthalmology, and optometry.
The Clinical Account Manager must possess a consultative account management approach and clinically meaningful interactions intended to captivate physicians and office staff through in person interactions and virtual presentations. This role serves as key member of the account management team; responsible for driving product awareness, demand while also coordinating Notal Vision Monitoring Center staff to address specific account or patient needs.
ROLES AND RESPONSIBILITIES:
- Interfaces with clinical and key administrative stakeholders at ophthalmic and optometric practices.
- Lead initiatives to build favorable remote diagnostic service provider perceptions among eye care referral networks.
- Streamlines practice and patient workflows to drive adoption of remote monitoring services and digital health devices for the management of retinal diseases.
- Provide education to physicians, schedulers, practice managers, and medical staff to ensure understanding of services offered, practice workflow enhancements and patient engagement initiatives, as well as to drive recurring referral business, ensuring that obstacles are identified and minimized.
- Addresses issues related to products or services by addressing key clinical account stakeholders and Notal Vision matrix team members.
- Work onsite and collaboratively with the practice administrators, managers, doctors, and others to gather feedback and execute communication strategies to develop provider referral patterns to the Notal Vision Monitoring Center.
- Develop and implement specific outreach, relationship building, marketing and clinical practice development plans to meet goals, in collaboration with Marketing and Clinical Education Group.
- Establish and maintain ongoing communications with referring providers and their staff, including routine or follow-up virtual check-ins, emails, phone calls, and in-person visits.
- Research accounts and identify key stakeholders to generate interest.
- Responsible for product and clinical application knowledge to answer customer questions and sending additional information and collaterals via email/mail.
- Demonstrates disease acumen and clinical practice pattern knowledge, especially in the ophthalmic arena.
- Ability to deliver concise and engaging online demonstration of features of medical products and services.
- Identifying qualified opportunities and providing the appropriate resources to form a long-term provider to provider referral partnership.
- Development of leads and referrals to work such leads through sales process to achieve quarterly quotas.
- Maintain and expand your database of prospects and current relationships within assigned territories.
- Represents company at national and regional tradeshows and conferences.
- Gather and document customer information, reactions to products / process and follow up items based on categorization of such clients.
- Communicates territory activity in an accurate and timely manner as directed by management.
- Develop strong customer relationships by better understanding the customer's needs and goals and communicating those needs and goals to other team members.
- Actively participate in the planning and execution of company marketing activities providing vital input on prospective strategies.
- Actively participates in local, regional, and national conferences and educational events.
ORGANIZATIONAL RELATIONSHIPS
- Reports jointly to Territory Account Manager and Notal Vision Monitoring Center management.
- Works closely with Executive Leadership, Notal Vision Monitoring Center management and Account Management team.
EXPERIENCE AND EDUCATION REQUIREMENTS:
- 3-5 years of ophthalmic practice experience as manager, technician, or administrator, required.
- B.S. in Business, Healthcare IT, Engineering, or another applicable field, preferred.
- JCAHPO Certification.
- Meticulous organizational skills.
- Excellent oral communication and best practices in customer service when interacting with physicians, office administrators and staff.
- Creative thinking skills.
- Must be knowledgeable on all company products.
- Excellent oral communication skills.
- Experience working with customer relationship management (CRM) system, required.
- Experience working in electronic medical records (EMR), practice management and image management systems.
- Strong listening and presentation skills.
- Ability to multi-task, prioritize, and manage time effectively.
PHYSICAL DEMANDS:
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable otherwise qualified individuals with disabilities to perform the essential functions.
While performing the essential functions of this position, the employee is required to sit for a large part of the work day; continuously using a computer to document or to access information, as well as speaking with internal and/or external customers on the telephone; consistently use repetitive motions of the neck, shoulders, arms, elbows, hands, wrists and fingers while using a personal computer, electronic mouse, telephone headset, fax machines, computer keyboard, and other automated equipment; use hands and fingers to finger, handle, reach for, or feel papers and materials throughout the work day; commit to memory and repeat upon demand detailed information regarding product(s) and services; read from a computer monitor throughout the work day; close vision, the ability to focus, and color vision are required; disseminate to and solicit from customers and other staff detailed information; concentrate intensely for long periods of time.
