Join us on a rewarding journey at Vynca! Our tech-enabled healthcare company cares for individuals with serious illnesses and complex psychosocial needs. We work alongside primary care and specialty physicians to support these patients. Our physician-led integrated care team includes providers, social workers, care managers, care coordinators, and chaplains. We use technology to help our team improve patient results. Our goal is to bring our patients more quality days at home.

We’re not just a team; we're a close-knit community. We are united in our dedication to caring for each other and those we serve. Together, we forge paths of success, guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity. Be a part of a transformative movement where you'll contribute to making a profound difference every day.

Position Summary

As the Director of Marketing, you will lead our company’s marketing efforts, with an initial focus on brand awareness and performance marketing. This job primarily involves developing and implementing strategies to improve Vynca’s market presence, share of voice, and market share among three key audiences: patients, providers, and health insurance plans. This position will oversee internal and partner efforts in marketing through social media, the Internet, paid marketing, media events, trade shows and conferences, and community events.

The ideal candidate will have experience working in fast-paced digital health or tech-enabled healthcare services start-ups. The candidate is expected to be comfortable using data-driven approaches and has a record of using creative marketing techniques that yield exponential revenue growth.

Key Responsibilities:

Build and deploy marketing programs working with data to support company objectives across different segments and channels
Develop marketing plans, including clear business cases for investment in marketing programs
Lead the execution of marketing programs from inception to completion, driving collaboration with key stakeholders.
Evaluate marketing program impact by measuring and reporting on sales lead generation, volume and growth of referral channels and enrollment, patient lifetime value, and the retention of customers, referral partners, and patients.
Propose and manage market research projects to generate insights from key audiences to develop overall marketing strategy, positioning, and communications
Manage external creative and PR agencies, vendors, and internal stakeholders on strategy, projects, and communications.
Build a local market playbook that details a replicable marketing approach to drive awareness and growth in an individual market
Develop marketing materials, such as brochures and presentations, to support the Sales team

Qualifications:

Experience: At least seven (7) years of experience in marketing with healthcare and start-up companies is required
Education: Bachelor’s degree in a relevant field.
Location: The San Francisco Bay Area is preferred for this position. However, we are open to considering other qualified candidates who are enthusiastic about contributing to our mission and are willing to work remotely during Pacific time hours.
Skills:
- Strong leadership and project management skills
- Excellent written and oral communication
- Creative problem-solving ability
- Entrepreneurial mindset
- Experience building complex marketing programs and reporting on results
- Experience working with online platforms and tools such as LinkedIn, Instagram, Facebook, and Google Analytics

What We Offer:

Opportunity to lead marketing for an innovative technology-enabled healthcare company
Base pay range of $140,000- $180,000. Compensation will be based on a candidate's job-related skills, experience, and location.
Full-time employees enjoy a comprehensive benefits package, including: medical, dental, and vision insurance, income protection benefits, PTO, company holidays, a 401k with a generous match, and access to other wellness benefits.

Essential Organizational Duties:

Adhere to and reinforce company policies and guidelines within the team
Promote efficient use of resources and innovative solutions
Ability to work flexibly with the changing needs of a startup environment
Uphold the highest standards of confidentiality and HIPAA compliance
Foster a culture of compassionate communication and professionalism

Additional Information

This job description is not designed to cover or contain all the duties required of the employee. There may be additional activities, duties, and responsibilities required for this position that are not listed in this job description
In accordance with Vynca’s commitment to leadership and industry-leading care, we require that all employees be vaccinated against COVID-19 and influenza. Documented and supported requests for religious and medical accommodation may be considered but not approved in all circumstances
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire
Vynca Inc. is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law. EEO is the Law.

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Director of Marketing