Head of Digital Innovation

Reports into: CEO

About Us

We are a mission-driven health and wellness company dedicated to empowering individuals and communities to lead healthier, more vibrant lives. Our comprehensive portfolio spans nutrition, fitness, mental well-being, and preventive care — delivered through both physical and digital channels. We believe that innovation is essential to delivering scalable, personalized wellness solutions that make a meaningful difference.

Position Overview

The Head of Digital Innovation will serve as the strategic and operational leader driving the company’s digital transformation. In this role, you will identify, design, and implement transformative technologies that enhance the customer experience, optimize operations, and strengthen our market position. You will combine strategic vision with hands-on execution, partnering across teams to deliver digital initiatives that position us as an industry leader in digital health and wellness.

Key Responsibilities

Develop and implement a comprehensive digital innovation roadmap aligned with the company’s strategic objectives.
Monitor and evaluate emerging technologies (AI, IoT, wearables, telehealth, etc.) and assess their potential applications and impact on the business.

Lead the end-to-end development of new digital products, platforms, and services — from ideation and prototyping through launch and continuous improvement.
Partner closely with UX/UI, engineering, and marketing teams to deliver seamless, user-centric solutions that exceed customer expectations.

Build and maintain strategic partnerships with startups, research institutions, and technology providers.
Evaluate build-versus-buy opportunities, manage vendor relationships, and negotiate contracts to advance innovation goals.

Champion the use of advanced analytics and artificial intelligence to drive personalization across our digital ecosystem.
Ensure the ethical, secure, and compliant use of consumer health data.

Foster a culture of innovation, experimentation, and continuous improvement across the organization.
Lead internal innovation labs, pilot programs, and cross-functional initiatives that encourage collaboration and creative problem-solving.

10+ years of progressive experience in digital strategy, product innovation, or technology leadership, ideally within health, wellness, or consumer technology sectors.
Demonstrated success in launching and scaling digital products, platforms, or services.
Deep expertise in emerging technology trends and their application in the wellness industry.
Strong business acumen with the ability to translate strategic vision into measurable outcomes.
Exceptional leadership, communication, and stakeholder management skills.
A genuine passion for health and wellness and a commitment to delivering best-in-class customer experiences.

What We Offer

Competitive compensation and equity package
Flexible work arrangements
Comprehensive access to our wellness programs and products
An opportunity to shape the future of digital health and make a meaningful impact on people’s lives

Phifer & Company

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Head of Digital Innovation