Title: Co-Founder, Leela Life North America

Location: New York City

Workplace Type: Hybrid

Type: Full-Time, (Equity Only for the first six months)

About Us

Leela Life is an early-stage global wellness venture, incorporated in the US, and launched in New York. In just over a year, Leela Life has attracted a select group of senior executives, global advisors, and business leaders who recognize the need for a more elevated, enduring approach to wellbeing.

It has engaged more than 250 senior executives in New York City through word-of-mouth, referrals, and trusted introductions. Around 70% of these participants are Directors, VPs, or C-Suite leaders from Fortune 1000 and Global 2000 companies. Together, they have invested over 50,000 minutes of their time with us in 2025, a signal of both relevance and depth of engagement.

Leela Life draws from 5,000 years of knowledge systems from ancient India, distilled from texts, practices, and lived traditions. Its AI enabled operating system uniquely combines this depth with the discernment of human guidance to deliver personalized wellbeing.

Background

In recent years, a silent epidemic has emerged, primarily affecting individuals who have achieved significant success in education, professional careers, and financial stability. This condition, marked by a sense of listlessness and joylessness, is spreading globally, bringing with it symptoms such as lack of enthusiasm, existential questioning or pervasive fatigue. As people achieve traditional success, they are increasingly falling prey to the “listlessness of success”. A debilitating condition that compels many successful people to live a life bereft of joy.

The current wellness industry is full of quick fixes - supplements, apps, diets, spas, and mindfulness tools - that promise relief from stress, fatigue, poor sleep, etc. They may help for a short while, but rarely last. Over time, people realize that short term fixes don’t address the deeper issues in their lives. For accomplished executives, this reality is especially clear. They have tried every product, service, and expert available, yet joy is still rare. Life often feels busy and driven, but not deeply fulfilling.This paradox of success without joy slowly erodes their calmness and enthusiasm, affecting both work and home.

While many of these individuals have embraced long term practices like Yoga and Meditation, they are often unaware of the vast realm of practical Indic solutions available to them. India's ancient knowledge spans various domains, including Health, Mindfulness, Food, Intimacy, Personal Care, Nature, Spirituality, and Art, all aimed at fostering a joyful and fulfilling life. However, the sheer breadth of these insights can make it difficult for individuals to find and integrate the most relevant solutions for their wellbeing.

What they need is not another product, but a path: structured, rooted in deep knowledge, and lived with discernment. Leela Life delivers this path. Not as therapy or coaching, but as a lifelong journey of alignment: from misalignment and listlessness to a life lived with rhythm, clarity, and joy.

Market Opportunity

A major shift in spending is under way: consumers and companies are redirecting spend from faddish, temporary, “feel-good” extras to offerings that extend healthy, productive years. The headline wellness market already exceeds US $2 trillion, and Quality-of-Life stack (McKinsey’s framework which tracks consumer spending across wellness, health, and lifestyle) could unlock an additional US $6 - 11 trillion in annual revenue this decade.

Who we serve

The target audience includes middle to senior executives in the Fortune 1000 and Global 2000 (ages 45–60, living in the top 50 global cities and seeking natural / sustainable solutions for supporting their Quality-of-Life) which is projected to reach US $1.47 billion by 2029 (12% CAGR). Leela Life is exclusively built for them, because only they experience the paradox of success without joy in its sharpest form.

What We Do

Leela Life draws upon timeless Indic knowledge. Not in a cultural or religious sense, but as a practical, refined body of life knowledge. From this knoweldge, we have developed the Leela Life Method: a structured way to help individuals diagnose misalignments in how they are living, reconnect with their true nature, and build programs that sustain joy.

Every client begins their journey through Salon (Invitation-only, in-person intimate conversations led by founder introducing authentic Indic wellbeing knowledge), moves through a diagnostic process called Blueprint, and progresses into Circle & Path - our lifelong learning system blending private guidance, community practice, and in-person retreats.

Founders

Leela Life is led by an accomplished founding team with deep expertise in wellbeing and digital product building.

Hari Nair, Founder and Chair, an expert and global authority on Indic wellbeing. He is also a former KPMG partner and founder of HolidayIQ, India’s first travel community, which scaled to 8 million users and raised ~$20M from Tiger Global and Accel before a successful exit.

Nishant Pradhan, Co-founder, is an ex-Flipkart and PayPal product leader with over two decades of experience building scalable, high-impact digital products. He drives the product vision that makes Leela Life precise, accessible, and personalized for clients worldwide.

About the Role: Co-Founder, Leela Life North America

We are seeking a Co-Founder to anchor and lead Leela Life’s North American business. The co-founder will be the builder of the business—driving execution, growth, and brand presence in North America.

This role is for a senior business leader with a strong marketing, growth, and operational mindset. You will be the chief execution officer for Leela Life North America: shaping and scaling our presence, amplifying our brand, and running the business day-to-day.

What You Will Do

Build and execute Leela Life’s North American growth strategy - city by city
Shape the brand presence through earned media, trusted partnerships, and curated networks.
Lead client acquisition and retention, ensuring each executive’s journey is personal and transformative.
Cultivate a thriving ecosystem of Guides, Ambassadors, and partners.
Strengthen our premium posture through thoughtful execution and resonance with discerning clients.
Drive revenue growth through Blueprint, Circle & Path, and retreats, ensuring ARR targets are met.
Partner with the founders on fundraising, investor relations, and strategic partnerships.

Who You Are

A senior operator with entrepreneurial mindset: CMO, COO, or senior business leader with 15+ years of leadership.
A builder: proven track record of scaling brands, ventures, or businesses.
A marketer at heart: understands brand building in premium, discerning markets.
Based in New York
Ready for your own second act: building something meaningful, rooted in clarity, and shaping a movement that endures.

Please do not apply if you are seeking a paid job or a part-time opportunity. The co-founder will begin with zero cash compensation but will receive significant equity. We expect you to have a personal runway of at least 6 months. The founding team will start drawing salaries only after the seed round, which we expect to close by the end of the year.

This is not a role. It is an invitation to help build a global movement where success and joy come together, starting in New York.

Leela Life

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