Hubric Resources is working on behalf of our client, Reading & Berks County Visitors Bureau, to search for the next President & CEO for Pennsylvania’s Americana Region.

Who We Are

Pennsylvania’s Americana Region is the official destination management organization (DMO) for Reading and Berks County. We are a 501(c)(6) non-profit organization, with the purpose of increasing travel and tourism business to positively impact the local economy. This is achieved through implementing strategic sales and marketing programs, building and fostering relationships with the hotel and tourism industry, and leading the local tourism improvement districts.

About Reading & Berks County

Reading and Berks County sit in a highly accessible location, within 150 miles of major east coast population centers including New York, Philadelphia, Baltimore, and Washington DC. Berks County is home to a combination of rich farm country, industry, beautiful outdoor spaces, entertainment venues, historic landmarks, and educational institutions. The variety of urban and rural amenities, beautiful landscapes, transportation network and existing infrastructure positions Berks County as a strong tourism destination.

Position Summary

The President & CEO serves as the chief administrator and is the face of the tourism industry for the Destination Management Organization (DMO) in Berks County. The person in this role will develop and implement long-range strategies collaboratively with the Board of Directors and lead a team of specialists with a constant focus on these strategic initiatives.

Competencies Required

Leadership & Navigation – Excellent supervisory and leadership skills with the ability to inspire people to rally around the goals of the strategic plan and be accountable for the implementation of the plan.
Business and Financial Acumen – Ability to understand and apply information to contribute to the organization’s strategic plan.
Communication – Ability to communicate above and beyond verbal and written communication by “reading the room” and adjusting styles based on personalities and others’ preferences.
Relationship Management – Ability to establish and maintain working relationships with a vast array of individuals from all walks of life.
Self-starter – Ability to run the organization with little supervision. Superior judgement, discretion, and decision-making skills plus thrives on multi-tasking.

Responsibilities

Leads an innovative and effective destination management organization.
Serves as the spokesperson for the organization.
Serves as the lead advocate for the destination brand and tourism’s economic impact.
Fosters innovation, identifies new opportunities and follows up with appropriate audiences and takes the lead on making them happen.
Leads strategic conversations that convert to plans of action and inspires others to support and work to implement the plans.
Selects, trains, supervises, and implements performance standards for personnel.
Maintains open communication and disclosure of the conditions, operations, and needs of the Organization with the Board and Executive Committees.
Serves as President and manages and directs the PAR and NIDMA/TID Boards.
Builds and fosters relationships with partners/members, community leaders, government leaders, and other key stakeholders that influence the local tourism industry.

What You Need

Bachelor’s degree from an accredited institution with a focus on business or marketing fields is preferred; relevant years of experience in destination management organizations will be considered in lieu of a degree.
A minimum of 5 years of experience at the executive level within a destination management organization, marketing, or digital media firm is required.
Experience developing budgets and understanding financial statements
Knowledge of marketing, in particular, traditional, digital, and social media marketing
Experience in supervision with a proven ability to recruit, train, and develop staff
Ability to lift up to 25 pounds at a time
Reliable transportation, valid driver’s license, car insurance, and registration

What We Offer

This position is paid on a salary basis, starting at $128k per year, which is determined by the Board of Directors commensurate with a candidate’s level of skills and experience. Along with a laid back, flexible work environment, a competitive Executive benefits package is also provided that includes:

· Four (4) weeks’ vacation, two (2) personal days, five (5) sick days accrued annually

· Medical, prescription, dental, and vision insurance with employer contribution toward employee only monthly cost

· Long-term disability

· Basic life insurance policy (1 ½ x annual salary)

· Cell phone reimbursement

· Car allowance

· 3% simple IRA match

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Reading & Berks County Visitors Bureau is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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President & CEO for PA's Americana Region