Cooley is seeking a Practice Group Marketing Manager to join the Marketing team.

Position summary: The Practice Group Marketing Manager leads the marketing and client development activities for assigned practice group(s) within the Business departments, under the supervision of the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing (Business).

The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities.

In this role, the Practice Group Marketing Manager will serve as the primary point of contact for assigned practice groups, collaborating with practice group leaders and partners in devising marketing and client development programs in a manner consistent with the firm’s overall strategy.

Work is defined by the strategies and goals of the Business department. Work is reviewed at milestones, or at completion. Assignments are broad in nature requiring originality and ingenuity. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Strategic planning and leadership:

In conjunction with the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Business, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups
Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities
Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities
Ownership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities
Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm
Implement service excellence standard in the communications, interactions, and delivery of marketing support to the firm

Practice Group marketing responsibilities

Ownership of all aspects of Business department marketing activities for assigned practice group(s)
Collaborate with Senior Practice Group Manager/Associate Director/Director of Marketing on creation of annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines
Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests
Develop leading marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
Oversee the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
Execute firm sponsored and industry participation events, sponsorships, client dinners, and related activities
Lead, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
Manage the development and execution of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
Collaborate with Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
Act as an expert in and advocate for the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
Provide day-to-day supervision and mentorship of direct reports, ensure compliance with all firm and department policies; and support business professional development and continued educational opportunities
Participate in hiring, performance appraisals, counseling, performance management and other employee lifecycle events
Other duties as assigned or required

Skills and experience:

Required:

Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years of marketing and/or sales experience, preferably in a professional services organization, with proven ability to manage, coach and motivate
Proficient in the use of the CRM tool

Preferred:

Bachelor’s Degree
Advanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Experience with sales contact database programs
Supervisory experience

Competencies:

Creative, quick thinking, and comfortable with risk
Entrepreneurial nature
Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
Excellent analytical skills
Ability to drive and achieve marketing goals
Strong interpersonal skills with ability to facilitate and solve problems
Strong communication, both verbal and written, and presentation skills
Detail-oriented with advanced organization skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $125,000 - $190,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Cooley LLP

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