Overall: The Creative Brand Strategist - BRAGARD position is a self-driven position that will develop marketing, branding, and community activities through collaboration with other marketing and company team members across various departments. This position will engage in various forms and combinations of content creation, multimedia design, marketing strategy, and public relations activities. You may be responsible for creating marketing concepts, final marketing materials, coordinating marketing calendars, coordinating and maximizing sponsorships and events through creating an effective, collaborative strategy to drive brand awareness. Will oversee community activities that include social media strategies, social creation and posting, events, ambassador programs, influencers and industry relationships.

Applicants must be able to speak/ read / write fluently in both English and French

Our Hybrid Work Program: To create vibrancy and foster collaboration, while providing for hours spent working from home, we have implemented a hybrid work schedule. We work from the office in Poway on Monday, Tuesday and Thursday and every other Wednesday. Fridays and the other Wednesday are spent working from home. Team members can always work more hours in the office, if they choose.

Creative Brand Strategist Essential Functions:

Collaborates with marketing or sales representatives to fully understand product and communication needs as assigned.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to Director of Marketing & Brand, marketing team members, sales team or executives.
Works with marketing team leadership and team members to plan out annual marketing brand calendar with an emphasis on community; including all blog content and blog content sources and PR distribution.
Evaluates success of campaigns when completed.
Coordinates and works with other team members to enter sponsorship orders to ensure partnerships are delivered on time and within budget as well as ensure that Chef Works maximizes partnership PR opportunities.
Attends trade shows, sponsorships and events when assigned.
Performs other duties as assigned.
Looks for cobranded opportunities and creates budget and partnership plans and submits to the Director of Marketing & Brand for consideration
Strategic plans community organized activities and event marketing campaigns that align all community participants.

Content Creator/ Facilitator Essential Functions:

Maintain and further elevate the brand aesthetic across all touch-points.
Communicate concepts, rationale and creative direction to clients and internal teams.
Ability to review design briefs, determine requirements, and actively correspond with stakeholders.
Create branded materials and merchandise essential to internal company growth and development.
Actively contributes creatively to the initial concept and developments of core brand expansion and new business development.
Researches and presents solutions which can represent the Chef Works brands, i.e. Bragard in a fresh and new way; with supporting back-up.
Functionally understand the facilitation of core social media platforms, and have the ability to concept and coordinate social media content marketing that creates and cultivates culture.
Capabilities to manage external agency communication and facilitation.
Stays knowledgeable of digital media trends, news and demonstrates best practices when creating assets for widespread digital usage.
Provides technical assistance to other team members and seeks input and feedback from team during the design process.
Makes recommendations on graphic design direction.
Organizes and maintains library of active documents within digital and print media.
Maintains currency on graphic design software tools.
Stays abreast of industry trends as it relates to graphic design and marketing.
Actively participates as an outward extension of the brand at company sponsored events and activations within the culinary industry as an advocate and brand liaison.
Provides advice and guidance to junior level personnel.
Upholds Chef Works Core Values.

Minimum Qualifications:

Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field or equivalent work experience.
Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
Excellent verbal and written communication skills that may include public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Demonstrated proficiency in the following:

- development of collateral, catalogs, flyers, direct mail and sales tools.
- excellent knowledge of PRE-PRESS and Pre-flighting files for Press.
- demonstrated ability to effectively work in a collaborative team environment, and in meeting schedules and deadlines.

Strong creative, organizational, problem solving and time-management skills.
Excellent interpersonal and communication skills.
Work well with tight deadlines in a team environment.
Technical:

- Complete understanding of CMYK vs. SPOT and Pantone.
- Adaptable and quick learner. Must be able to apply style guides creatively while upholding brand identity for Chef Works x Bragard.
- Expert knowledge of Adobe Creative Suite. Experience with HTML, Wordpress, and motion graphics a plus.
- Digital photography experience a plus
- Expert knowledge in graphic production process
- Mac experience preferred.

Able to take projects from start to finish with minimal supervision.
Expert knowledge on all marketing channel best practices.
Must be able to speak read / write / speak fluently in both English and French.

Physical Requirements:

Occasional lifting of 10# or less (less than 15% of the time) generally at waist level, some above/below waist, none above shoulders. Must be able to do desk work, which includes computer work for extended periods of time. Requires standing (less than 5% of the time). Occasional travel – some via automobile and some via plane – of up to 10% may be required.

PI208071968

Chef Works Inc

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Creative Brand Strategist -- Bragard