Activ Surgical is seeking a visionary Director of Market Development to lead initiatives that shape the future of our new licensing-driven business model. This leader will be responsible for driving upstream product definition for advanced visualization technologies across open surgery, minimally invasive surgery (MIS), robotics, and neurosurgery, while ensuring downstream market execution that accelerates adoption and utilization.

This role requires close partnership with clinical leaders, KOLs (Key Opinion Leaders), engineering teams, and commercial enablement functions to define unmet clinical needs, craft compelling value propositions, and bring breakthrough surgical solutions to market. The Director will also lead a team of Clinical Development Managers, ensuring field and clinical insights are directly translated into Activ Surgical's product roadmap, market strategy and supporting field enablement.

Key Responsibilities

Market Development & Strategy

Define and execute market development strategies for Activ Surgical's licensing-based business model in surgical visualization
Lead upstream activities to identify, validate, and prioritize clinical needs across surgical domains (open, MIS, robotic, neuro, ortho, etc.)
Partner with executive leadership to shape commercial strategies that expand adoption and utilization

Product Definition & Clinical Insight

Drive upstream product definition in collaboration with systems and platform engineering teams, ensuring technology aligns with high-value surgical use cases
Identify, recruit, and manage Key Opinion Leaders (KOLs) to guide product validation, clinical adoption, and advocacy, including healthcare economics
Translate clinical feedback into actionable product requirements, working closely with R&D, clinical, field enablement and BD

Value Proposition & Market Positioning

Lead the development of clinical and economic value propositions for Activ Surgical solutions tailored to hospital systems, surgeons, and industry partners
Oversee downstream marketing and launch activities to position Activ Surgical as the leader in advanced surgical visualization
Collaborate with the Field and Partnership Enablement team to ensure consistent messaging and adoption strategies

Team Leadership

Lead, coach, and develop a high-performing team of Clinical Development Managers responsible for capturing market insights and supporting clinical adoption
Establish best practices for cross-functional collaboration with Sales, Clinical Affairs, Engineering, and Business Development
Drive accountability through defined KPIs tied to clinical validation, utilization, and licensing revenue

Qualifications

Education & Experience

Bachelor's degree required; advanced degree in Business, Engineering, or Life Sciences (MBA, MPH, MS) preferred
10+ years in market development, product strategy, or commercial leadership within medical devices, surgical robotics, imaging, or digital health
Strong experience defining upstream product requirements and downstream go-to-market strategies in healthcare technology
Proven track record working with KOLs and leading clinical validation programs

Skills & Competencies

Deep knowledge of surgical workflows (open, MIS, robotic, neuro)
Strong ability to integrate clinical insights with product development and market execution
Excellent leadership skills with experience managing multi-disciplinary teams
Strong presentation and communication skills with the ability to engage surgeons, hospital executives, and industry partners
Data-driven approach to defining market opportunities and measuring program success
Teamwork-oriented with the ability to collaborate across functions and geographies
Operates with a sense of urgency in fast-paced, high-growth environments
Demonstrated adaptability, thriving in dynamic and evolving business models
Deeply customer- and patient-focused, ensuring solutions create measurable clinical and economic value
Skilled at balancing priorities in the order of Company → Team → Self to drive aligned outcomes

Requirements

10+ years in market development

Bachelor's degree required; advanced degree in Business, Engineering, or Life Sciences (MBA, MPH, MS) preferred.

Activ Surgical

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Director, Market Development